About Us



We are diverse with whom we work for and with. Everyone’s unique ideas, backgrounds, and perspectives are valued.


We are hyper-focused on developing new ways to approach problems. We use creative thinking, optimism and workarounds that can change the world for coaches.

Candor With Compassion

We are sincere. We speak the truth, even when it takes us beyond our comfort zone.


We own the responsibilities we have to our staff, customers, and community.


It is our duty to help and support those around us, and to always put them first.


Context matters. A lot. Whether it’s location, culture, history, language, sport, gender, or any other factor, context will consistently be considered.


Reimagining and realizing the full potential of coaches.


To diverse communities of coaches, we are the fire-starters of learning and drivers of relentless improvement. We are global leaders and local champions. We love coaches. We do more than provide information to coaches. We invest energy in coaches. Our deep passion for coaching is reflected in their ongoing commitment to advance their practice.

Canadore College Panthers Volleyball Coaching Staff North Bay Ontario


Being Relentless

It’s what we are. We relentlessly improve. Serving the needs of our coaches means keeping up at all times. Our industry partners know us as a group of people who only look forward, always with the view of improvement.

Making It About Coaches

At every step of the way, we will always make it about the coaches. We’ll push them to the front of the line. Every person has limitless potential to be amazing, and we will not be convinced otherwise.


We embrace disruption for good. We are known as a group of people who create ways of doing things that displaces many of the existing practices.

Being Curious

Questions are more valued than statements. Being curious makes us more effective and valued by coaches and organizations. This always puts the coaches first.

Leaning Into The Chaos

Our people lean into the chaos of coaching. We are not stressed with the many moving parts coaches are managing; we understand and help manage them.

Relationship Building

We build genuine relationships that facilitate, embrace and drive change. It can’t be about the information. At this time in history, information is a commodity. We believe developing relationships is the fundamental starting point for progress.