About Us
VALUES
Diversity
We are diverse with whom we work for and with. Everyone’s unique ideas, backgrounds, and perspectives are valued.
Creativity
We are hyper-focused on developing new ways to approach problems. We use creative thinking, optimism and workarounds that can change the world for coaches.
Candor With Compassion
We are sincere. We speak the truth, even when it takes us beyond our comfort zone.
Accountability
We own the responsibilities we have to our staff, customers, and community.
Service
It is our duty to help and support those around us, and to always put them first.
Context
Context matters. A lot. Whether it’s location, culture, history, language, sport, gender, or any other factor, context will consistently be considered.
VISION
Reimagining and realizing the full potential of coaches.
PURPOSE
To diverse communities of coaches, we are the fire-starters of learning and drivers of relentless improvement. We are global leaders and local champions. We love coaches. We do more than provide information to coaches. We invest energy in coaches. Our deep passion for coaching is reflected in their ongoing commitment to advance their practice.
HOW WE LIVE OUR PURPOSE
Being Relentless
It’s what we are. We relentlessly improve. Serving the needs of our coaches means keeping up at all times. Our industry partners know us as a group of people who only look forward, always with the view of improvement.
Making It About Coaches
At every step of the way, we will always make it about the coaches. We’ll push them to the front of the line. Every person has limitless potential to be amazing, and we will not be convinced otherwise.
Disrupting
We embrace disruption for good. We are known as a group of people who create ways of doing things that displaces many of the existing practices.
Being Curious
Questions are more valued than statements. Being curious makes us more effective and valued by coaches and organizations. This always puts the coaches first.
Leaning Into The Chaos
Our people lean into the chaos of coaching. We are not stressed with the many moving parts coaches are managing; we understand and help manage them.
Relationship Building
We build genuine relationships that facilitate, embrace and drive change. It can’t be about the information. At this time in history, information is a commodity. We believe developing relationships is the fundamental starting point for progress.